Marc Jacobs Brand Analysis Essay

There includes been a lot of discussion inside the style business about what sort of marking system to seek after. With the expanding democratization of style introduced by globalization style planners have had the option to make and additionally change their marks to have a solid and key overall nearness. The two primary ways of thinking inside marking techniques are globalization and adjustment. In this way a style organization must cross the landscape and select which methodology suits the company’s approaches, points and mission. Theodore Levitt propelled the globalization banter in 1983 with his fundamental exposition in the Harvard Business Review ‘The Globalization of Markets† contending that correspondence, transportation and travel made another business reality where organizations didn't take into account nearby contrasts in taste. He accepted that the world, its different societies and outskirts, were joining together, which brought about the disintegration of worldwide partnerships, and the ascent and mastery of worldwide enterprises (Levitt, 1983). There have been numerous supporters toward this group of reasoning which incorporate Elinder (1965), Fatt (1967), Buzzell (1968) and Dunne (1976) whom feel, as with Levitt that the globalization of business sectors has come about on account of advances in transportation, and in particular innovation. This procedure accepts that one showcasing effort can be utilized and meant its clients around the world, and is sufficient for their motivations. Normalization additionally accept that their objective client is totally homogenous and ought to be sought after in a similar way. The adjustment methodology and its supporters then again, accept that the market and its clients are heterogeneous. The adherents of adaption to be specific Anholt (2000), Kanso and Nelson (2002) and Kotler (1986), contend that advertisers and marking experts need to think about distinction in financial matters, societies, rivalry, innovation, human science, rawness, legislative issues, foundation; just as the degree of client comparability (Vrontis, 2003). This system is unmistakably inverse to that of normalization. What the administrators of organizations need to choose at an opportune time is, which technique they will receive recognizing that the two groups has positive and negative focuses. Another methodology that is broadly abused is that of aâ hybrid, embracing certain parts of every technique to get the best preferred position while nullifying the negatives. This procedure is advanced by numerous individuals since the late nineteen eighties to be specific Vrontis and Vront i, (2004), Kotler et al., (1996), just as Douglas and Wind (1987), With a bounty of methodologies to look over and the quick pace of the worldwide style industry, which is turning out to be progressively serious consistently, it is of most extreme significance to have a reasonable message and brand character to dispatch to the design world. Utilizing Marc Jacobs as a contextual analysis, this paper will research his names way to deal with advertising and marking inside the United Kingdom and the United States to show how Marc Jacobs utilizes normalization. This methodology is enlightened through his item runs, publicizing, shop adornment, and showcasing, which have been inalienable since the start of the marking procedure. To keep up in today’s consistently evolving industry, design names like Marc Jacobs, should be exceptionally differiented, client arranged, continually inventive and make viable ground-breaking brands (Aaker and Joachimsthaler, 2000). Marc Jacobs has executed what Aaker and Joachimsthaler (2000) set out with sheer accuracy. Since moving on from Parsons School of Design in 1984, where Marc Jacobs won two Golden Thimble Awards, he has had a faithful after both with the media and clients the same who have sponsored him through his numerous endeavors. His garments have been depicted as uptown, downtown †and all around, chic whimsy, restless and chic, cordial midtown cool just as windy and prudent extravagance (Foley, 2004 and Cohen, 2001). Jacobs has a natural impression of how ladies and men need to dress each season; a feeling of the past and how the progression of time changes the meaning of excellence and style (Shaw, 1993). Having his finger on the zeitgeist each season, after quite a long time after year, has made his name equal with retro-chic cool urbanites and famous people. From one perspective, Marc Jacobs, the individual, his character, are what his clients are getting tied up with and what is being showcased. On the other, it is his relationship as head planner for prepared to-wear at Louis Vuitton and how he has changed that organization. This position impelled him to worldwide style fame making him a commonly recognized name. His attributes of enchanting, lively, cool, educated, high, low and tense all portray his designs (Aaker, 1996) and his clients are getting tied up with this character and personality blend. This mix stretches out to the manner in which Marc Jacobs dresses himself, and as an expansion his customer base. â€Å"I purchase extravagant garments and exceptionally cheap garments. Individuals don't dress in fashioner garments from head to toe. They may wear a $40 shirt with $600 shoes. That’s the way we’ve consistently demonstrated the assortment (Shaw, 1993).† This is the means by which their more youthful, di letantish and big name client dresses. They wear garments that can navigate the cleaned refinement of uptown and the tense, hip, troubled chic of downtown. â€Å"Brand character can help by enriching†¦ view of and traits toward the brand, adding to a separating brand personality, directing the correspondence exertion and making brand value (Aaker, 1996, p.150)†. The brand character, and its character qualities, are additionally made by different showcasing factors, for example, client symbolism, publicizing style, bundling and logo, cost, and item related characteristics (Levy 1959, Plummer 1985, Batra, Lehmann, and Singh 1993). Which are all critical to the Marc Jacobs marked picture and way of life that is normalized in both the UK and USA. In spite of the fact that Marc Jacobs brand character and showcasing is driven by his own character and has been a picked methodology, there are negative’s to this methodology. For this situation, the character is living and has their own life, which changes and procures a measurement and imagery, which may not generally compare with the brand’s key interests (Kapferer, 1997). For example, it is usually realized that Marc Jacobs has been doing combating chronic drug use for a long time and has had an ongoing purchased in a recovery office. This scene doesn't appear to have influenced the brand’s picture and character, however it is an alert for embracing this technique; particularly with a character that is in the open eye and creative mind. Jacobs’s achievement has earned him five planner of the year grants in women’s wear, men’s wear and extra structure by the Council of Fashion Designers of America all through the most recent fifteen years. These esteemed honors have helped with utilizing his image, which is worth 5 billion dollars as indicated by Fortune magazine (Borden, 2007) and empowered Jacobs to extend the organization. What has additionally helped Jacobs and his business partner Robert Duffy’s vision to manufacture the brand design, is the stake that Moã «t-Hennessy-Louis-Vuitton (LVMH) claims, which is 96% of Marc Jacobs International L.P. be that as it may, just 33% of trademarks, implying that LVMH has control over the cash, yet Jacobs has imaginative control.[1] With the support of LVMH utilizing brand design as a sorting out structure of the brand portfolio, which gives explicit jobs and connections to different items has become a reality (Aaker and Joachimsthaler, 2000). Th e Marc Jacobs brand portfolio has developed enormously since he previously began the organization with Duffy in 1993. That year saw the dispatch of his women’s assortment and in 1995 the principal full men’s assortment was presented. Venturing into the men’s advertise helped with utilizing the brand resources, making a cooperative energy by producing brand exposures and more relationship in various settings (Aaker and Joachimsthaler, 2000 and Kapferer, 1997). These two Marc Jacobs assortment lines are the key brand as they speak to most of deals and have become the driver job for different augmentations and ranges inside the portfolio (Aaker and Joachimsthaler, 2000 and Kapferer, 1997). The women’s and men’s assortment have hence extended to incorporate footwear, sacks, eyewear and aroma making new line augmentations in other item classes which is a definitive method to use the brand (Aaker, 1996). The assortment line augmentations or sub-brands extends the client base, gives assortment to the client that might want to become tied up with an absolute picture or way of life, empowers the brand just as oversees development inside the brand (Aaker, 1996). Jacobs’s embellishments and his aromas for the two people have become his money cows. The money dairy animals has a critical client base and its job is to produce edge assets that would then be able to be put once again into different brands and expansions (Aaker and Joachimsthaler, 2000). Using this vital methodology helps clients who can't manage the cost of the assortment yet can become tied up with the brand, beginning with an aroma or a satchel with expectations of one day having the option to buy an assortment of garments and other item contributions. Money dairy animals jobs help to develop the brand portfolio just as make client unwaveringness. With the achievement of his fundamental assortment line, Marc Jacobs propelled Marc by Marc Jacobs (in 2001), a dispersion or auxiliary line/brand that made Jacobs progressively open to the significant center retail advertise (Moore, Fernie, and Bert, 2000). The development into dissemination lines is totally connected to the drive of more prominent benefits, which is connected to open interest. The difficulty a brand faces in descending vertically is taking a chance with the brand’s notoriety, client base, quality and believability particularly when coming fro

So, you want a PhD in science or engineering…(Is graduate school right for me)

Before you apply to graduate school in science or engineering, it’s important to take a moment to ask yourself WHY. Many people apply to STEM grad programs because they were excellent students through their undergraduate education, not realizing that graduate school is a very different beast. If you are excited about a PhD because you were a good undergrad student and aren’t sure what you want to do next, think carefully about whether a PhD is right for you. While you (may) find the jobs you are qualified for after a PhD more satisfying, and they may be better compensated, remember that you will first spend 4-5 years (or more, if you choose to pursue a postdoc!) making a stipend that covers the cost of living, but not much else. For context, PhD candidates’ salaries are typically in the high $20K to low $30K range per year, depending on if you’re in science (lower) or engineering (higher) and the cost of living where your school is located. Now, if you’re still thinking about it, here are a few reasons pursuing a PhD might be a great fit for you: You enjoy working independently on problems that nobody has solved before In graduate school, you are, by definition, working on problems that nobody has solved before. That means that you’re responsible for both thinking about your work at a high level (how is this work interesting and important? What is the motivation for what I’m doing?) as well as proposing and developing solutions to technical challenges. NOBODY will give you a detailed description of exactly what you should be developing: YOU are in charge of both setting the goalposts appropriately AND reaching those goals. You will get feedback, advice, resources, and mentorship from many people along the way†¦. But, at the end of the day, the thesis is YOUR work. This is a tremendous change from the problem sets and exams of an undergraduate degree! You want to eventually work at a company doing research and development at a high level In many companies, only so much technical progression along a research and development path is available to people without a PhD. I have had several friends and colleagues who returned to graduate school after several years of working because they found they weren’t happy with the work they were doing, and there were no opportunities for the career advancement they wanted without a PhD. You hope to pursue a career as a researcher employed at a government laboratory (NIH, one of the national labs or defense labs) Many of these researcher positions are available only to people with PhDs, and the kinds of projects they work on range from basic science to applied research and engineering. You want to be a professor Some people think the only career option open to PhD graduates is to become a professor, which is not true! However, a PhD IS needed to become a professor. Some people choose to work at an undergraduate-only institution, where they can be more focused on teaching students, while others go to big research universities where they are expected to write grants to bring in funding for research, conduct research alongside graduate students and postdocs, as well as teach undergraduate and graduate-level courses. You want to work as a consultant or technical consultant Many firms such as McKinsey Co. and the Boston Consulting Group (business consulting) and Exponent (technical consulting) recruit disproportionately among people with science and engineering PhDs. You hope to pursue a scientific writing/communications-based career Careers in technical writing for companies, as editors for scientific journals, and working with patent lawyers and intellectual property, all require a level of scientific literacy that is acquired during a PhD. You are excited about producing a new technology and launching a startup Some schools have programs, competitions, and incubators to help PhD students interested in entrepreneurship turn their ideas and technologies into a company. Programs such as dual PhD/MBA programs even exist. If one or more of these paths sounds exciting to you, applying to, and pursuing, a PhD in science and engineering might be a good choice. Depending on what career path you are interested in, you will want to find a school, program, and professor that matches your interests. For example, if you’re interested in eventually starting a company, joining a research group that has done this before at a school with entrepreneurship programs is a good idea. Looking up prior graduates from groups that you join and seeing what they end up doing is a good way to see if the experience you would have in that group will prepare you for your long-term goals. It’s easy to be intimidated by the idea of applying to college. The process is long, confusing, and more competitive than ever. But it doesn’t have to be that way. At Cambridge Coaching, we’ve reimagined the entire process, and we are pleased to introduce an entirely new way of applying to college. Instead of focusing purely on cold, calculated application strategy, we like to think of college as the ultimate motivation to reach your potential, both as a student and as a member of your community. We’ve found that if you can see how this crazy process is actually helping you to lay down a foundation for a lifetime of learning, creativity, and accomplishments, it’s so much easier to stomach all the work involved. That’s why our coaches don’t just help you with application strategy. Unlike our competitors, we know that it’s not essays that make a great application - it’s the stuff you put into your essays. Which is to say: i t’s the work you do all along the way. ; Check out some other blog posts on graduate admissions below! The Grad School Recommendations Roadmap: Everything You Need to Know How To Decide If You Should Pursue A Gap Year Before Graduate School What No One Told Me About Grad School: Setbacks Aren't Always Bad

Mini-Ethnography on Gamer Culture Essay - 1999 Words

Man, Fragged by the LPB Sniper again!!! That may sound like nonsense to the average person but to the seasoned Counterstrike veteran it speaks volumes. Today, millions of people of all ages are coming together on the Internet to compete against each other in a variety of online games. The most popular of which is an online modification of the game Half-life entitled Counterstrike. br brCounterstrike itself is comprised of players broken up in to two teams, terrorists and counter terrorists, who then compete against each other to achieve a range of goals in a variety of levels. People from anyplace in the world can log in to one of the hundreds of Counterstrike servers running on the Internet and team up with and play against anybody†¦show more content†¦Players also organize with each other into teams known as clans. Clans are people who all are dedicated to a particular game and choose to compete as team. Clans will then practice and compete together against other clans in online leagues and tournaments. The clan is where the social aspect of online gaming blossoms. From my observations I noted the serious way in which clan members treat their official matches and relationships with other clan members. I had expected to find a lot of childish disrespect and bickering. The reason I thought that was because I assumed that because they dont have face to fa ce contact with any other gamers and there are no real life consequences to insulting another gamer they wouldnt be worried about saving face or hurting others feelings. The contrary turned out to be true, especially in the communication between serious gamers. They treat each other with a great deal of respect and follow what appear to be a quiet a few unwritten rules of conduct in and out of the game server. A great example of this comes up in the actual gameplay, serious players will avoid spamming or continuously firing an automatic fire weapon in the game in hopes of fragging someone out of what they consider luck. They know that the technique works and will help them win but they dont do it because it is considered offensive. br brDespite the other rules of conduct there is however a good deal of trash talk during games. Players have

Role of Peer Coaches Essay - 913 Words

What is peer coaching? Is it effective? Teachers have an essential role in students’ performance and achievement. The quality of teaching, teachers’ experience and knowledge, curriculum planning and instruction they all have effect on students’ achievement. Becker (2010) describes peer coaching as a method that improves teaching and learning. As we can see majority of the time our focus is on students and teaching methods and elements that enhance their achievement. Peer coaching is a new technique and practice that helps teachers to change their teaching practice to achieve better outcome. According to Wong and Nicotera (2003), peer coaching is a professional development strategy that can impact and improve teaching quality. Scott and†¦show more content†¦The first factor is schools environment and how much they are ready to make new changes within their educational environment and practice innovative strategies. The second factor is the level of parti cipation. If the level of teachers and staff participation goes higher we will definitely see more positive results. The third factor is money; the schools and districts have to provide enough money for programs like this while they are devoting their time into it as well. The forth factor is a collective language; staff and educator has to be able to communicate with each other in order to share their experiences and teaching practices. The fifth factor is coaching skills; it is important that teachers or staff who are practicing as a coach have had coaching trainings and skills. The sixth factor is partner; they have to select a partner that they are comfortable to work with. Building a trusting relationship is also important at this stage since the participants negotiate coaching procedures in detail. 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Research Proposal Aims to Design the Strategies

Question: Discuss about the Research Proposal Aims to Design the Strategies. Answer: Introduction This research proposal aims to design the strategies of Fall prevention of the elderly in the geriatric wards. In the elderly population, falls are a rising problem (Bird et al., 2013). Age-related alterations and disease have an impact on elderly persons ability of balancing. In the elderly populations falls are a public health as well as community problem and results in adverse physical, psychological and social consequences. According to the current literature, this problem is of concern in the developed as well as the developing countries. In Australia, it has been estimated that about a third of the elderly individual in the geriatric wards experience at least one fall (Haines et al., 2015). Problem Statement Falls in the elderly individuals is the main cause of their poor health outcomes (Boehm et al., 2013). This project has been proposed to improve the quality of the services that are concerned with fall prevention of the elderly individuals in the geriatric wards. It affects the dimensions of quality in the way that aims to provide quality care to the elderly patients. This project is effective, safe person-centred, timely efficient and equitable and it aims to provide sufficient care to the elderly populations in an efficient manner. Aims of the Project This project will focus on the situation associated with falls and fall prevention in the elderly populations in the geriatric wards. The aims of this project are to explain and review the following: To reduce the epidemiology of falls in the elderly populations To enhance the quality of health services that will address the increasing incidents of fall prevention of the elderly individuals in the geriatric wards To develop Interventions and policies concerning fall prevention To explain and demonstrate the situation associated with falls and falls prevention in the elderly populations in the geriatric wards. Relevance of the project to the clinical practice This project is relevant to the clinical practice in the way that it will provide the strategies that will address the prevalence of falls in the elderly individuals. As the elderly populations are facing this problem, this project will help them to apply the strategies that have been designed to deal with this issue. This project will help the nursing professionals to effectively employ the discussed measures and utilize them in the treatment and providing care to the elderly patients. Review of Literature According to Cassell Clapperton (2013), more than 35% of the individuals aged 65 or above in the geriatric wards fall every year. This risk of falling is increases with the age of the elderly individuals. The statistics of the geriatric wards of the hospitals in Australia show that one-third to one-half of the individuals over 65 years of age is more prone to falling in the hospitals (Tiedemann, Sherrington, Lord, 2013). Falls are more prevalent in older females. Data are now emerging from the developing world, which suggest that falls among the older individuals is a rising problem and important health concern for the public. The figures are increasing regarding the cases of fall in almost all the countries. About 85% of hip fractures are related with a fall. The majority of such falls is due to a standing height or less Sakamoto, K., Endo, N., Harada, A., (Sakada et al., 2013). The most important cause of injury-related visits in the emergency departments in Australia and the primary cause of deaths due to accidents of individuals overt 65 years of age (Meyer et al., 2015). The rate of mortality due to falls increases significantly with the progression of age in both the sexes and as well in all the ethnic and racial groups. The elderly individuals who stay alive with a fall experience remarkable morbidity (Pritchard et al., 2014). The stays in hospital are more or less twice as long in older individuals who are admitted in the geriatric wards after a fall in comparison to the patients who are hospitalized for some other causes (Toye et al., 2016). In comparison with the older individuals who do not fall, those who have an experience of fall have vast functional decline in their activities of daily life (ADLs), together with the physical as well as social activities. They are also at greater risk of ensuing institutionalization (Lee et al., 2015). Falls and associated instability can be indicators of deprived health and the functions that are declining (Gelbard et al., 2014). In the elderly individuals, falls may be non-specific, which presents signs of several acute illnesses like myocardial infarction, urinary tract infection and pneumonia or in some of the cases; it may exhibit the sign of severe aggravation of a chronic disease (Gomez et al., 2013). Around one-third of the elderly individuals dwelling in communities and up to 65 percent of hospitalized elderly individuals fall every year. About one-half of them experience multiple episodes. In the year 1996, above 250, 00 older Australians suffered from fractured hips. More than 80 percent of the cases of hip fractures are linked with falls (Simpson et al., 2013). The elderly individuals who stay alive with a fall experience remarkable morbidity. The stays in hospital are more or less twice as long in older individuals who get admitted in the geriatric wards after a fall i n comparison to the patients who are hospitalized for some other causes. Most of the fractures occur in individuals having more than 65 years of age (Mitchell et al., 2013). Source: (Pritchard et al., 2014) Current State Data are now emerging from the developing world, which put forward that falls among the elderly individuals is a rising problem and important health concern for the public, particularly the older populations. The numbers are increasing regarding the cases of fall in almost all the countries. The rate of mortality because of falls is increasing considerably with the progression of age in both the sexes as well in all the ethnic and racial groups. The elderly individuals who stay alive with a fall experience significant morbidity. The stays in hospital are more or less twice as long in older individuals who are admitted in the geriatric wards after a fall in comparison to the patients who are hospitalized for some other causes. Around one-third of the elderly individuals living in the communities and up to 65 percent of hospitalized elderly individuals fall every year. (Cassell Clapperton, 2013). Establishing Measures Establishing measures are concerned with the measurement of quality (Church et al., 2012). The program is likely to be implemented successfully and it will be sustained when it will be compatible with the priorities of the hospital and for providing the best care to the elderly patients in the geriatric wards. After the implementation of the program, feedback will be taken from the elderly patients as well as the nurses to know the advantages or disadvantages of this program. The feedback of the nursing professionals as well as the elderly patients in the geriatric wards will let us know whether the program has been successful after its execution as well as implementation. As this problem is increasing on a daily basis, hence there is a need to develop some strategies or frameworks, which will address fall prevention of the elderly in the geriatric wards. If the elderly individual as well as the nurses will give a positive feedback then, it can be said that this project will help the nursing professionals to effectively employ the measures and utilize them in the treatment and providing care to the elderly patients. Project Details This project will consist of unit team and implementation team for stating the plans in order to implement the best practices that are intended for preventing fall in the elderly in the geriatric wards. The team members will reach consensus with respect to the following questions: Which of the practices of fall prevention should be utilized? Which of the universal fall precautions should be applied in the geriatric wards? How the identified factors of risk should be used for the planning of fall prevention care? How should the nursing professionals review and manage the patients after a fall? How can the hospitals include these practices into the program of fall prevention? A survey will be performed for collecting the data in which the participants will be elderly individuals and nursing professionals. They will be asked question like what is the most important cause of falls, what are the challenges faced by the nursing professionals in providing treatment along with care to the elderly patients. This survey will help us in knowing what all strategies needs to be developed in order to provide appropriate treatment and care to the elderly patients in the geriatric ward. The implementation of fall prevention activity will be carried out in different steps: Standardized evaluation of the risk factors of fall Scheduled protocols, together with the universal fall precautions Interventions and planning of care that will deal with the identified factors of risk within the overall plan of care of the patients Post-fall procedures along with a root cause investigation and clinical review. For implementing the plan, an appropriate improvement approach such as Plan-Do-Study-Act (PDSA) will be used. It is used for improving a process or carrying out a change. This approach involves a series of systematic steps in order to valuable learning and knowledge for the continual improvement of a process (Taylor et al., 2014). This project will use this improvement approach. It will include the nursing professionals and the nurses, who will provide a feedback what the project has achieved until date and what it did not? The elderly patients in the geriatric ward of the hospitals will define the quality of the improvement regarding the quality improvement with respect to fall prevention. It will also identify the problem areas and will focus on further improvement in the quality of this project, which aims to address the issue of fall prevention of the elderly patients in the geriatric wards. The practices will be tailored to the healthcare organization. Additionally, the unit level, all these components will be covered in a manner modified to the patient-types and the flow of care on each unit. The program is likely to be implemented successfully and it will be continued when it will be compatible with the priorities of the hospital and for providing the best care to the elderly patients. After the implementation of the program, feedback will be taken from the elderly patients as well as the nurses to know the advantages or disadvantages of this program. The feedback of the nursing professionals as well as the elderly patients in the geriatric wards will let us know whether the program has been successful after its execution as well as implementation. It affects the dimensions of quality in the way that aims to provide quality care to the elderly patients. Attention is required for implementing the best practices. A number of issues relating to the prevention of falls in the geriatric wards of hospital will include: Providing education to the clinical and nonclinical staff- The nurses of the geriatric wards of the hospital will be educated regarding fall prevention, particularly in the night shifts, when there is a high possibility of falling of the elderly individuals. They will be trained for professional disciplines. The nurses will be instructed to communicate regarding the risk of fall of the elderly patients such as development of methods for the emergency department for communicating the factors of risk for falls of the elderly patients in the geriatric wards of the hospital. To improve the handoff tools between the night shifts and departments. The role of the nurses will be clearly defined so that the members of the unit team will be able of understanding if and how the role will change. The unit team members comprising of the staff members will provide direct care to the elderly patients in the geriatric wards on a daily basis by assessing fall risk, planning care for preventing falls and ascertaining that the care of the elderly patients is performed in an appropriate manner and is well documented. The unit team and implementation team will develop a process for constantly monitoring the alterations in the rate of falls and process of care for preventing falls in the elderly patients in the geriatric wards. Feedback will be taken from the staff, patients and clinicians. The unit team will compile questions as well as problems from the members of the staff for sending back to the implementation team. Additionally, the process of monitoring will comprise tracking the changes in the rate of falls and processes of care for preventing falls and the results will be communication to the implementation team and the staff. Regular meetings will be arranged for updating the progress and discussing the outcomes and policies on a regular basis. The support of the individuals will be needed in every step. The implementation team will continue to keep the managers and the higher authorities of the hospital informed on a regular basis regarding the fall prevention program in order to sustain the early support for improving the efforts. Application of appropriate improvement approach This program anticipates that it will be successful after its execution and implementation. The feedback of the nursing professionals as well as the elderly patients in the geriatric wards will let us know whether the program has been successful after its execution as well as implementation. If the elderly individual as well as the nurses will give a positive feedback then, it can be said that this project has helped the nursing professionals to effectively employ the measures and have utilized them in the treatment and providing care to the elderly patients. The program will be made to improve more after knowing the feedback and it will work on the areas that need more improvement in the future. References Bird, M. L., Pittaway, J. K., Cuisick, I., Rattray, M., Ahuja, K. D. (2013). Age-related changes in physical fall risk factors: Results from a 3 year follow-up of community dwelling older adults in Tasmania, Australia.International journal of environmental research and public health,10(11), 5989-5997. Boehm, J., Franklin, R. C., Newitt, R., McFarlane, K., Grant, T., Kurkowski, B. (2013). Barriers and motivators to exercise for older adults: A focus on those living in rural and remote areas of Australia.Australian journal of rural health,21(3), 141-149. Cassell, E., Clapperton, A. (2013). A decreasing trend in fall-related hip fracture incidence in Victoria, Australia.Osteoporosis international,24(1), 99-109. Church, J., Goodall, S., Norman, R., Haas, M. (2012). The cost effectiveness of falls prevention interventions for older community dwelling Australians.Australian and New Zealand journal of public health,36(3), 241-248. Gelbard, R., Inaba, K., Okoye, O. T., Morrell, M., Saadi, Z., Lam, L., ... Demetriades, D. (2014). Falls in the elderly: a modern look at an old problem.The American Journal of Surgery,208(2), 249-253. Gomez, F., Curcio, C. L., Suriyaarachchi, P., Demontiero, O., Duque, G. (2013). Differing approaches to falls and fracture prevention between Australia and Colombia.Clinical interventions in aging,8, 61. Haas, R., Haines, T. P. (2014). Twelve month follow up of a falls prevention program in older adults from diverse populations in Australia: A qualitative study.Archives of gerontology and geriatrics,58(2), 283-292. Haines, T. P., Williams, C. M., Hill, A. M., McPhail, S. M., Hill, D., Brauer, S. G., ... Etherton-Beer, C. (2015). Depressive symptoms and adverse outcomes from hospitalization in older adults: secondary outcomes of a trial of falls prevention education.Archives of gerontology and geriatrics,60(1), 96-102. Lee, H., Bein, K. J., Ivers, R., Dinh, M. M. (2015). Changing patterns of injury associated with low energy falls in the elderly: a 10 year analysis at an Australian Major Trauma Centre.ANZ journal of surgery,85(4), 230-234. Meyer, C., Hill, S., Dow, B., Synnot, A., Hill, K. (2015). Translating falls prevention knowledge to community-dwelling older PLWD: a mixed-method systematic review.The Gerontologist,55(4), 560-574. Mitchell, R. J., Watson, W. L., Milat, A., Chung, A. Z., Lord, S. (2013). Health and lifestyle risk factors for falls in a large population-based sample of older people in Australia.Journal of safety research,45, 7-13. Pritchard, E., Brown, T., Lalor, A., Haines, T. (2014). The impact of falls prevention on participation in daily occupations of older adults following discharge: a systematic review and meta-analysis.Disability and rehabilitation,36(10), 787-796. Sakamoto, K., Endo, N., Harada, A., Sakada, T., Tsushita, K., Kita, K., ... Liu, M. (2013). Why not use your own body weight to prevent falls? A randomized, controlled trial of balance therapy to prevent falls and fractures for elderly people who can stand on one leg for 15 s.Journal of orthopaedic science,18(1), 110-120. Simpson, P. M., Bendall, J. C., Patterson, J., Tiedemann, A., Middleton, P. M., Close, J. C. (2013). Epidemiology of ambulance responses to older people who have fallen in New South Wales, Australia.Australasian journal on ageing,32(3), 171-176. Taylor, M. J., McNicholas, C., Nicolay, C., Darzi, A., Bell, D., Reed, J. E. (2014). Systematic review of the application of the plandostudyact method to improve quality in healthcare.BMJ quality safety,23(4), 290-298. Tiedemann, A., Sherrington, C., Lord, S. R. (2013). The role of exercise for fall prevention in older age.Motriz: Revista de Educao Fsica,19(3), 541-547. Toye, C., Kitchen, S., Hill, A., Edwards, D., Sin, M., Maher, S. (2016). Piloting staff education in Australia to reduce falls in older hospital patients experiencing delirium.Nursing Health Sciences.

Isoftstone the Globalization of a Chinese IT sourcing and Services Powerhouse

Background information iSoftstone began business in 2001as Beijing iSoftstone technologies Limited. The main pioneer was Tianwen Liu. He owned the company and was known as the core founder. Later in 2005, the company changed its organization and took up the name iSofstone Holdings limited. It had three major branches and was registered in the Cayman Islands. One of its branches was Consulting and Solutions.Advertising We will write a custom case study sample on Isoftstone: the Globalization of a Chinese IT sourcing and Services Powerhouse specifically for you for only $16.05 $11/page Learn More This branch mainly dealt with high end consulting and providing the clients with business reengineering services. The IT services branch provided IT infrastructure services to its clients in China. Lastly, the Business Process Outsourcing Branch provided services such as backend business processing and Call Centre services. These services mainly targeted the US an d European clients. The company became fully operational in 2009. Its various branches were estimated to have earned approximately $134.4 million in total. The Consulting and Solutions branch earned a total of $44.5 million while Business Process Outsourcing earned $3.8 million. During that very year, the IT branch earned a total of $86.1 million. Liu saw an opportunity in the rising demand of IT services in China and the rising interest in offshoring of developing software to China. He had a clear insight as to how exactly he would establish and differentiate ISS. His initial idea had two sides to it when he sought to establish ISS as a leader in the domestic IT services market. Firstly, he knew there was a strong business foundation base upon which to build a global business enterprise. Secondly, an establishment of ISS would attract many US, European and Japanese clients who sought to enter the Chinese market. His main target was the telecommunication, technology, financial servi ces and energy companies. He wanted his company to service customers with IT services that would be initiated through consulting and solution design assignments. This would result in software development projects and business process outsourcing. He hired personnel with proven track records in one or more of the company sectors and with time he managed to acquire small outsourcing companies that allowed his company to build a good basis for human capital and global IT services expertise. Between 2001 and 2010, the company experienced a rapid growth rate and success as a global enterprise.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More His growth in human personnel took place through a two-fold approach to acquiring human capital. First, he actively pursued acquiring domain competencies where the targeted market fit with the ISS market strategy. His previous work relationships with ass ociates that worked in these organizations soon saw them become senior executives within ISS. Secondly, Liu recruited his workers from the Chinese higher education engineering programs. He also partnered locally to establish curricular offerings that would align to the needs of his IT Company. ISS also went ahead and founded a joint venture with Carnegie Mellon University in the US. The main purpose of this venture was to provide training to engineering consultants and junior management. The top third of the graduates were hired by ISS each year. ISS mainly offered three services: consulting and solutions, IT services and business process outsourcing. The successful implementation of these services ensured that customers went back for other ISS services such as software application development and maintenance. They also offer outsourced and development in areas that involve specific areas such as software and hardware devices that contain software applications and systems. iSoftston e Business Model A business model is used to describe how an organization creates, delivers and captures the economic, social or other forms of value (Armstrong, 2006). The collective business model is whereby a business is composed of a large number of businesses or professionals in the same profession. They in turn pool resources and exchange information that is mutually beneficial. iSoftStone has done this by merging with other business enterprises such as Microsoft, IBM, etc. in order to attract international customers. ISSS’S competitive advantages One of its competitive advantages is providing good quality services to its people and hiring qualified personnel with good success records. In addition, the company has a deep and geographically balanced client mix and service capabilities. Another strong asset of the company is its strong domain knowledge and client relationships in target industry verticals (Nag, Hambrick Chen, 2007).Advertising We will write a custom case study sample on Isoftstone: the Globalization of a Chinese IT sourcing and Services Powerhouse specifically for you for only $16.05 $11/page Learn More The company offers end-to-end service offerings and a scalable China –based delivery system that is within the global market reach. Systems of development and management of human capital have been put in place. The company has managed to partner with various other companies such as SunGard in order to offer IT services to clients in the finance and insurance industries in China and across the Asia Pacific region. SunGard is a well-known IT solutions company in the financial and insurance industry. The company currently serves over 25, 000 clients in 70 different countries. SWOT analysis of challenges faced and how to counter them One of the main challenges that the company is facing is how to manage its growth. However, they have turned this challenge into a great opportunity for them. A SWOT ana lysis will be used to analyze the company’s Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis can be defined as a planning method that is used to analyze the Strengths, Weaknesses, Opportunities and Threats within a particular company. The objective of the business venture and the external and internal factors that favor the attainment of this objective are critically analyzed using this method. The strengths in this case are those factors that give the organization a higher competitive advantage over other businesses. iSoftstone has a higher competitive advantage over other organizations due to the partnerships it has managed to acquire in order to improve its business. For instance, it has partnered with organizations such as Microsoft, IBM, UBS and PetroChina. This put it in a position whereby it was able to get additional client work and product vendor representation. The more these relationships matured, the more the client work increased. In addition, th e company has managed to recruit experts that have a good track record of success. Instead of hiring MBA graduates as most organizations did, Liu preferred to hire senior engineers who had information knowledge technology that would develop a solution set for any client. MBA graduates on the other hand only possessed good analytical skills.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More China is believed to have an appealing business environment. As compared to India, this is also a leading country in IT outsourcing, China has less English speaking people and a weaker labor force. However, it is geared at improving this situation by introducing English as a language in most school curriculums. This will serve as a great advantage to the country especially since it is also geared toward hard sciences and technology. This will increase its labor force and the IT outsourcing industry will in turn serve a wider English-based clientele. The government promotes the new growth of industries that will replace manufacturing. China can easily use the outsourcing industry to leverage. Since it is people intensive and is an emerging industry, it can be used by China to achieve its goal of sustained self-reliance and an upwards economic growth. China boasts of good infrastructure as compared to its competitor, India, and can therefore utilize this as an asset. In order to ensur e copyright protection, China has adopted strong copyright laws that protect against intellectual copyright infringement. Cultural ties have worked to China’s advantage especially when serving countries in the Asian region. Such countries include Japan which is the world’s second largest economy. It still remains un-penetrated and therefore China remains its primary service provider. Weaknesses are those factors that place the company at a disadvantage over its competitors. iSofstone realized that they needed to penetrate into the Japan and Korea markets. In order to make up for this weakness, Mr. Juro Nakauchi, a former cooperate advisor for iSoftstone was recruited back into the company. His role was to become chairman of the Japan and Korea business group where he would focus on strategic business development and management. This recruitment however presents a certain risk to the company. Competitor companies recognize the value of Mr. Juro and are putting forth eff orts to woo him into their companies. His loyalty may change due to competitive salary packages. In order to counter this risk and minimize the loss that may be incurred should Mr. Juro’s loyalties shift the company needs to build confidence in their entire team such that the relationship value that resides in him will be transferred to the iSoftStone company. Another significant area of weakness is the duplication of efforts, missed opportunities and other inefficiencies caused by a lack of a standardized process that governs the integration of newly acquired business units. In order to effectively counter this risk, the company can benchmark other companies that have successfully executed the growth by acquisition model. The company could then model their approach to match their business and market. Opportunities are those factors that are known to improve the company’s performance in the long run (Moore, 1995). China and India are believed to be the largest markets of outsourcing in the current recession. Companies that seek to outsource to China could be at an advantageous position. This is because China has adequate resources and a higher level of development. iSoftStone, which is a leading IT outsourcing company should take advantage of this opportunity by expanding their customer base to the Western region. This will enable them to build a good reputation which will facilitate negotiation processes. Offshore suppliers prefer to keep a diverse client base because they can handle various tasks and as such, a certain size is helpful to offer a variety of solutions. Size builds up a good reputation and plays an important role in attracting international customers. The increasing number of companies that are looking to China so as to find outsourcing companies that are dependable could provide a good opportunity for iSoftStone. Lastly threats are those elements that could potentially cause trouble for the company. An unfavorable global economy and difficult times make the outsourcing of IT a difficult task. Globalization has called for a need to adjust management models and business strategies. China and India stand at the forefront of the global outsourcing movement. India has a labor force that poses a great threat to China’s outsourcing industry (Duncan, 2010). They have a larger scale and richer international experience in the industry as compared to China. Security threats such as cyber-attacks pose a great threat especially to companies that are looking to gain ground in IT outsourcing in China. Businesses are forced to ensure that security policies are specific and access control systems are up to date. This is done to ensure that there is constant security monitoring especially when working internationally with China. Companies are therefore looking for quality by investing in good governance models that provide good practices for knowledge transfer. A collaboration of the Chinese companies and the governme nt are working hard to ensure that offshoring IT work to China doesn’t necessarily mean a reduction in cost. In order to attract major players worldwide, the Chinese IT industry needs to consolidate. This is due to market fragmentation which is a major threat that is facing IT outsourcing companies. The Chinese IT industry is divided into smaller units and this is not enough to appeal to the international clients. Therefore, what needs to be done is that the companies need to merge and form a single unit that will prove to be solid and reliable. iSofStone has seen this as a major threat and has since tried to merge with other companies in order to increase its size and presence (Intechno China, 2009).. Restrictive government regulations prove to pose a great limitation to China’s IT outsourcing companies. The security of intellectual property of clients calls for a transformation in the organization and structure of China’s software industry. Software copyright piracy needs to be eliminated and this can be facilitated through government efforts. Software copyright piracy is a great threat to China’s IT outsourcing industry. Statistics show that in 2007, most firms were using copyrighted software. As a result, the government ordered that municipal authorities purchase computers that were already pre-installed with licensed software. References Armstrong. M. A. (2006). Handbook of Human Resource Management Practice. Kogan Page, London. Duncan, E. (2010). Outsourcing hubs: China, India, Eastern Europe. Web. Intechno China. (2009). Three Engines for the Growing of Outsourcing Enterprises in Size and Strength the Promotion of Delivery. Web. Moore, M, H. (1995). Creating Public Value: Strategic Management in Government, Cambridge: Harvard University Press. Nag, R, Hambrick, D. C, Chen, M.J. (2007). What is strategic management, really? Inductive derivation of a consensus definition of the field. Strategic Management Journal. This case study on Isoftstone: the Globalization of a Chinese IT sourcing and Services Powerhouse was written and submitted by user Jabari Gonzalez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Life In A Highschool Essays - Social Groups, Youth, Adolescence

Life In A Highschool Essays - Social Groups, Youth, Adolescence Life In A Highschool Life in a High School Bart Hayes Eng102sec.065 4/27/00 Cliques are small groups of between two and twelve individuals. Cliques are small enough that the members feel that they know each other better than do people outside the clique. Members of a clique share common activities and friendships. They are social settings in which adolescents hang out, talk to each other, and form closer friendships. Groups of friends, called cliques can be important for social upgrading, but in most cases the enormous power and effects of these cliques can create alienation, exclusion , and destructive results. In my high school , as well as every other high school in America there are social groups of individuals, called cliques , that effect every individual whether they are an insider or an outsider. Generally there are the cool cliques , the athletic cliques, the freak clique, the skater clique, the smart clique, and the average clique. Almost everyone finds their place in one of these cliques, but there are always a few outsiders who go through high school never knowing where they belong. these are the people who are constantly ridiculed, picked on , and talked about day in and day out. The effects can be devastating, even deadly. In Littleton, Coloraldo two outcast teenagers came into school one day and began shooting, targeting the athletes and other students who had made their lives awful by ridiculing them constantly. Seniors Eric Harris and Dylan Klebold stormed their suburban Denver school with guns and bombs last April 20, killing 12 students and a teacher before taking their own lives(Kenworthy 1). Augustana University education professor Larry Brendtro explained kids who feel powerless and rejected are capable of doing horrible things(Cohen 4). A high school student, Jason Sanchez understands why the two outsider snapped by saying If you go to school, and you dont have friends, it drives you to insanity(Cohen 4). So what do these lonely outcast kids do if they are rejected by everyone? Roger Rosenblatt discusses in his article, Welcome to the Works of the Trench Coat , how kids will discover self-worth by hating an enemy(Rosenblatt 1). The kids of Columbine for example look alike; they conceal differences. People who are attracted to clans and cults seek to lose their individuality and discover power and pride in a group. As individuals , the killers Eric Harris and Dylan Klebold, were vulnerable, taunted by the other tribes in school the cliques, the athletes as geeks and nerds(Rosenblatt 1). The end result as a young girl involved in the murders reported was , He just put a gun to my head, and he started laughing and saying it was all because people were mean to him last year(Rosenblatt 1). The social warfare of cliques has no limits or boundaries; anything can and will happen. Columbine High School is only one example of how high school cliques can be damaging to teenagers. At Glen Ridge High School a group of jocks raped a retarded woman. In that attractive upper-middle-class New Jersey suburb, thirteen jocks were present in the basement where the young womans body was penetrated by a baseball bat and a broomstick. The country was sickened by the inhumanity of a bunch of guys who were among the most admired and envied young men in their community and high school (Lefkowitz 653). These star athletes were not even afraid of being punished. They told their friends and schoolmates of the incident not trying to hide it at all. Athletes are treated as kings of the school. This is not only true for the athletes , but for the cheerleaders too. In the article by Adam Cohen he says While others plod through high school, they glide: their exploits celebrated in the pep rallies and recorded in the school paper and trophy cases(Cohen 2). Another high school student Blake McConnell says that The jocks and the cheerleaders have the most clout, they get out of punishment even with the police. Joe Blow has a wreck and has been drinking, and he gets the book thrown at him. The quarterback gets busted, and he gets a lighter sentence ( Cohen 2). How does this